Tuesday, August 20, 2013


I've been thinking a lot about how diversity is lacking in lingerie (well, in a lot of other areas too but this is my area of expertise).  It's extremely rare to see women of color, older women, women with disabilities, women with tattoos, women with scars/stretch marks or women with the wrong body types*.

Blogging helps to some extent, but still the vast majority of us bra bloggers out there are young, white, and relatively attractive.  As a mother in her 30s, I know I'm one of the older ones and one of the very few who has a significant amount of lose skin, stretch marks etc.  It's ironic because the women with the most buying power tend to be older and it's not like women of color or ones that don't fit in the common "standard of beauty" don't want lingerie either!

It's time we take a stand against this.

From now on, if you want to join me take a picture of yourself (can be with or without your face, in lingerie or clothes- whatever you feel comfortable with!) and somehow fit in the hashtag #DiversityInLingerie.  You're welcome to either post it on twitter with the hashtag or email me and I'll put it up in  a post on my blog. Starting today (August 21st) other bloggers will becoming out with their own posts and pictures so check back to this post for the links! I'll post them as they come out.

I'd encourage women of ALL walks of life and appearance to join in.  By participating you can show the lingerie industry that, yes, you'd buy lingerie from a diverse group of models, not just the ones currently shown.  I want to be clear that this is nothing against the body types currently shown and I don't want to get into a "real women" debate. We're all real women.  I just want a bigger pool of models so that ALL women can see someone like them and say "hey, she looks like me and that bra looks awesome on her, it could look awesome on me too!".

For further reading on this topic see:
Lack of diversity in Brazilian lingerie models
Diversity is more than bra size
Why Lingerie for women is ageless
Ladies looking for more "nudes"
Token Diversity: A Step Forward or a Way to March in Place?
What you see is what you believe?
The Plus-age market: As Customers Age Lingerie Brands are using Older Models
Plus-Age Stars: 10 Lingerie Brands That Have Embraced Older Models

Other bloggers who are joining me (if you want to join in and are not on this list just email me or post the link in the comments below!).  Feel free to join in on twitter too by using the hashtag #DiversityInLingerie with comments or pictures.:

Posts that are live:
Braless in Brasil
Les Gros Bonnet
Wide Curves
By Baby's Rules
The Full Figured Chest
Curvy Wordy
Under the Unders
Muscular Hourglass
The Absurd Curvy Nerd
The Lingerie Addict
Bras and Body Image
Thin and Curvy
Anytime Yoga
Pretty Big Bras
Diamonds And Steel
The Curves Have It
KathTea Katastrophy
Scarlets Letter
Fussy Busty
The Breast Life
Busty & Thrifty
The Chocolate Plushie
Two Cakes on a Plate
Butterfly Collection
Quest for the Perfect Bra
That Bra Does Not Fit Her
More Sand in my Hourglass
A Sophisticated Pair
Angela Friedman
Les seins du Spinx
I also have more contributions of readers in this post and this post!
Invest In Your Chest
Weirdly Shaped and Well-Photographed/Voluptuously Thin
The Full Figured Chest/Wide Curves
Bra Queen
Well-Fitting and on Instagram
Hourglass with Class submitted here.
Voluptuously Thin (guest post contribution)
Warning Curves Ahead
Curvature Boutique
Becky's Boudoir
Follow up post from Les seins du Spinx
Tudo de Lingerie
Beautiful BombShell

Still to Come:

La Talla Perfecta
Venusian Glow

* I will say that there seems to be a lot more plus-sized women in recent years but they all still fit a certain standard of beauty with perfect skin, an hourglass figure, no fat rolls etc.


  1. I like this idea a lot! Have you seen the new Curvy Kate contest? :) (I just wrote about it today.) I never liked bras because I never felt like they were made for people who had kids, and I have been a mom since I was 21 so ... 13 years? :)

    1. Thanks! Yes, I actually blogged last year about the top 3 and what they brought to the table: http://www.bralessinbrasil.com/2012/06/what-curvy-kate-usa-top-three-bring-to.html

      It's easy to think that. The only bras marketed to moms are nursing bras and often they are just black/white/nude and just pretty boring, in general.

  2. Great initiative! I started posting my preggo pics in lingerie on Instagram, eg. this one: http://instagram.com/p/c7jCuiB7eI/ Will join the hashtag on Twitter too!

    Btw, that's why I love Ewa Michalak's models (eg this one: http://www.ewa-michalak.pl/product-eng-435-S-Bambino.html ) - they show bras on different women with different bodies, proving that cute lingerie fits not only the "standard" young and slim body.

    1. Thanks so much for sharing! I also love the body diversity over at Ewa Michalak. Not only is it great that they represent various body types but it helps significantly to see how the bra and underwear appear on different sizes.

  3. I'm having a particularly bleh body image day, but one of the reasons I posted was because of that. I realized there were a lot of shots and angles of myself I was ashamed to show:


    (And it's telling, I think, that even in a post acknowledging as much, I couldn't bring myself to show them.)

    1. Thanks so much! I added you to the list. Sometimes facing your demons head on can make them go away.

  4. Hi June,
    Thanks for the great post!
    Here's my #diversityInLingerie:

    1. Thanks! I added you to the list!

  5. Hi June!

    I LOVE this campaign. Thanks for your inspiring honesty.

    Here's my post on Diversity in Lingerie: http://thecurveshaveit.blogspot.com/2013/08/diversity-in-lingerie.html

    1. Your welcome and thanks so much for your post, I added it above!

  6. Hello June! I am glad you started this campaign! Here's my own post about it and I hope it makes sense!

    1. Thanks for the contribution! I've added you to the list.

  7. I hope my ramblings will add to your project. :-)


    1. Definitely! I've added you to the list!

  8. This is my contribution to this wonderful movement!


  9. Hi !

    I want to contribute to your project, because I think it is very important !

    I am young, tall, slim, and white, and even with this, it is very difficult for me to recognise myself in lingerie advertisings, because I don't want to. I dislike the way every photo says "look at me, I am sexy for you, virtual man !".
    I tried to explain this in a blog post, because I think the diversity of ways models are photographied is as important as the diversity of models :
    Thank you a lot for this project !

  10. Balkonetka.pl and Wellfitting.com also put a contribution :)


    We love the idea1 More diversity in lingerie!

    1. Thanks so much for the two new contributions!

  11. I posted a bit on my blog with a photo: http://faustineli.wordpress.com/2013/08/27/diversityinlingerie/
    Thanks for doing this!

    1. Thanks! I've added you to the list!

  12. I have written a second post (and want to write a third) : http://seinsdusphinx.blogspot.fr/2013/09/diversity-in-lingerie-partie-2-les.html#more

    Are you going to make a site or something mor formal for your Diversity in lingerie project ?

    1. Sorry for the slow response but I've updated the post! Also, I believe there was some talk of adding this to bosom bloggers. Maybe I should make a wikipedia page for it?

  13. June,
    I´m a Brazilian lingerie blogger and I have just joined you campaign.
    If you can, have a look on my post: http://www.tudodelingerie.com.br/2013/09/diversityinlingerie.html

    1. I've already added you and yay for having another Brazilian lingerie blogger!

  14. http://nailsandbras.wordpress.com/2013/10/02/diversity-in-lingerie/